Mercedes-Benz Places Binghatti City · Nad Al Sheba, Meydan, Dubai
Vision Iconic by Binghatti, Mercedes-Benz Places, Meydan
341 metres. The centrepiece of the world's first Mercedes-Benz branded city.
341 m
Tower Height
1,451
Total Units
20 / 50 / 30
Payment Plan
2028
Anticipated Completion
G+M+5P+67+4M+R
Tower Structure
Indicative, subject to confirmation. See the Price List page, or download the floor plans and price list.
341 metres · 60-plus residential floors
An Icon Built for Permanence
About Vision Iconic
Rising 341 metres above Meydan, Vision Iconic is registered under DLD Project 4544 by Binghatti Developers FZE. Its aerodynamic silhouette draws from Mercedes-Benz design language in factual architectural description only: a grille-referenced podium, floating structural elements, and chrome and silver exterior accents that hold the Dubai skyline at any hour.
The tower includes ground and podium levels, 60-plus residential floors, and mechanical and rooftop levels. Handover is anticipated 2028.
- Developer
- Binghatti Developers FZE
- DLD Project
- 4544
- Parcel ID
- 6184096
- Location
- Nad Al Sheba First, Meydan, Dubai
- Height
- 341 metres
- Residential Floors
- 60-plus residential floors
- Residential Units
- 1,424 apartments
- Unit Types
- 1 to 5-bedroom apartments, Royal Suites, and retail
- Anticipated Completion
- anticipated 2028
- Title
- Freehold, all nationalities
Experience the Tower
Vision Iconic Tower, Meydan
Architecture, atmosphere and the vision for a new landmark in Meydan.
The World's First Mercedes-Benz City
Mercedes-Benz Places, Binghatti City
Mercedes-Benz Places Binghatti City spans 10 million square feet in Meydan, Dubai, the world's first entirely Mercedes-Benz branded urban community. The AED 30 billion masterplan places 12 residential towers around a Grand Promenade of landscaped walkways, water features, art pavilions, and retail. Vision Iconic anchors the skyline at its centre.
AED 30B
Masterplan Value
10M sqft
Total Area
12
Residential Towers
13,000+
Planned Residences
1,451 Units. 1 to 5 Beds, Royal Suites, and Retail.
Vision Iconic Floor Plans & Unit Types
1,451 units at Mercedes-Benz Places | Binghatti City in Meydan (Nad Al Sheba First): 1 to 5-bedroom apartments, Royal Suites, and retail.
| Unit type | Units | Starting price (AED) |
|---|---|---|
| 1 Bedroom | 1,017 | 2,250,000 |
| 2 Bedroom | 255 | 3,300,000 |
| 2 Bedroom Royal Suite | 26 | 4,250,000 |
| 3 Bedroom | 84 | 4,999,000 |
| 3 Bedroom Royal Suite | 26 | 6,250,000 |
| 4 Bedroom | 8 | 9,999,000 |
| 5 Bedroom | 8 | 14,750,000 |
| Retail | 27 | 8,712,000 |
| Total | 1,451 | from 2,250,000 |
Download the floor plans for sizes and layouts.
See the Price List and Floor Plans pages for launch offers, floor plans, and pricing.
Launch Offers
Exclusive launch prices until 31 October 2026.
| Unit type | 7% (A)Launch Offer 7% discount (7 & 8 October) | 6% (B)Launch Offer 6% discount (9 to 31 October / 40% absorption) | 50%DP/Cash 10% (C)50% DP / Cash deal, 10% discount |
|---|---|---|---|
| 1 Bedroom | 2,092,500 | 2,115,000 | 2,025,000 |
| 2 Bedroom | 3,069,000 | 3,102,000 | 2,970,000 |
| 2 Bedroom Royal Suite | 3,952,500 | 3,995,000 | 3,825,000 |
| 3 Bedroom | 4,649,070 | 4,699,060 | 4,499,100 |
| 3 Bedroom Royal Suite | 5,812,500 | 5,875,000 | 5,625,000 |
| 4 Bedroom | 9,299,070 | 9,399,060 | 8,999,100 |
| 5 Bedroom | 13,717,500 | 13,865,000 | 13,275,000 |
| Retail | 8,102,160 | 8,189,280 | 7,840,800 |
Launch pricing valid until 31 October 2026. Figures are the developer's launch offer and are confirmed at booking.
20 / 50 / 30
Vision Iconic Payment Plan (20/50/30)
A construction-linked schedule. Indicative, subject to confirmation.
| Milestone | Payment | Notes |
|---|---|---|
| On Booking (Deposit) | 20% | Secures the unit |
| During Construction | 50% | Milestone-linked instalments |
| On Handover | 30% | anticipated 2028 |
Payment plan 20 / 50 / 30 (indicative, subject to confirmation). The 1-bedroom starting price is AED 2,250,000. A 50% down payment and cash deal is listed in Launch Offers. Download the payment plan for the current instalment breakdown before committing. Terms may vary by unit type or tranche.
Meydan. Nad Al Sheba First.
Vision Iconic Location: Nad Al Sheba, Meydan
Vision Iconic sits in Mercedes-Benz Places | Binghatti City, at the junction of Al Khail Road (E44) and Sheikh Mohammed Bin Zayed Road (E311) in Nad Al Sheba First, Meydan, adjacent to Meydan Racecourse.
- Downtown Dubai / Burj Khalifa
- ~8 minutes
- Dubai Mall
- ~8 minutes
- Meydan Racecourse
- ~10 minutes
- Business Bay
- ~15 minutes
- DIFC
- ~15 minutes
- Dubai International Airport
- ~20 minutes
Road access: Al Khail Road (E44) · Sheikh Mohammed Bin Zayed Road (E311)
Schools: Rashid and Latifa Schools (1.9 km) · North London Collegiate School Dubai (2.1 km) · Hartland International School (2.2 km)
Golf: The Track Meydan Golf (1.1 km)
Park: Riviera East Park (1.2 km) · Nad Al Sheba Cycle Track (adjacent)
Crafted for Every Dimension of Living
Vision Iconic Amenities
- Infinity Pool
- Private Pool Cabanas
- Jacuzzi Sun Deck
- Swim-Up Bar
- Wellness and Thermal Facilities
- Mini Golf Area
- CrossFit and Fitness Zone
- Table Tennis Hub
- Art Installations
- Landscaped Parks and Green Spaces
- EV Charging Infrastructure
- Smart Mobility Solutions
Questions About Vision Iconic
Vision Iconic FAQs
Vision Iconic is a 341 metres residential tower by Binghatti Developers FZE, registered as DLD Project 4544. It is the flagship tower of Mercedes-Benz Places | Binghatti City in Nad Al Sheba First, Meydan, Dubai, with 1,451 units across 1 to 5-bedroom apartments, Royal Suites, and retail.
Register Your Interest
Register Your Interest in Vision Iconic
Register now to receive the official Vision Iconic price list, floor plans, brochure, and payment plan. A specialist sends the files after you submit.
- - From AED 2,250,000 (indicative, subject to confirmation)
- - 1 to 5-bedroom apartments, Royal Suites, and retail
- - 20 / 50 / 30 Payment Plan
- - Handover anticipated 2028
- - Nad Al Sheba First, Meydan, Dubai
- - Freehold, all nationalities
Indicative, subject to confirmation.
Priority Access
Share your details to receive pricing and floor plans.
Name, email, and phone only. A Vision Iconic specialist will follow up with the brochure, floor plans, and price list.
Your details are used solely to provide information about Vision Iconic. This is an independent marketing site, not an official developer website.